What is SEO Anyway?

Both pay-per-click and SEO are targeted to get your website placed as close to the top of search engine results as possible. Marketing and SEO are different, yet very, very similar. SEO are considered as the main factors in enhancing the traffic of one’s website. The concepts of good SEO are hardly a secret. The people who least understands issues with URL structure and SEO are the very people who create them: web developers, programmers, and software developers.

Many long-time SEO’s are now looking at the big picture and working with usability analysts. Some SEO are scam artists. I find it interesting that so many newcomers are given the wrong impression that there is one almighty answer to doing well in search engines. SEO are specialized techniques used to optimize your web site, to be Search engine friendly and increase your chances of placing well in searches. But SEO can also be the most profitable methods of driving leads because any leads you receive from SEO are free leads.

There are a large number of companies that adopt a fast and unethical approach to SEO known as Black Hat SEO. They employ unethical techniques that are against search engine policies. The best results from SEO are rarely achieved overnight. Black hat SEO are the techniques used to fool the search engines in order to bring in more traffic to websites. Website owners who unknowingly utilize black hat techniques of SEO are more vulnerable to changes in search engine algorithms and faced being banned.

Most hardcover books on the subject of SEO are best viewed as a vehicle to help the beginner understand the process of search engine optimization. This is because the principles behind SEO are not easy. They are very informative and most webmasters are involved in SEO and using it. White hat and black hat SEO are two opposing views of how to do search engine optimization. In a nutshell, SEO are methods that aim to improve the position or rank of a website in the listings produced by search engines. The benefits of SEO are almost unlimited.

Watch out for SEO Tools and software that is outdated and totally useless. Always research before you buy any SEO software because the search engine Algorithms are constantly changing thereby improving their search technologies to provide the most relevant results for their users. SEO tools for Google, MSN and Yahoo are numerous. SEO tools for press release optimization were also launched by PRWeb at the end of June called SEO Wizard. Search engine optimization is not easy, but with the right SEO tools, your website promotion task just got a lot easier. Blogs are one of the best SEO tools around and some like WordPress are free. Google Sitemaps’ are a powerful SEO tools which you can get free by visiting my website.

MSN has launched a suite of SEO tools to go with their Pay Per Click product Adcenter. There are many SEO tools available on the internet, some are better then others, and some are not. Header tags, proper Keyword density, proper text formatting fonts, start text key-phrase as whole phrases, alt image tag text, links pointing to your site and each page and your domain name itself are some things to pay attention too. Many specialized SEO tools can help you determine the popularity and the competitiveness of your possible keywords and can help improve your search engine ranking particularly in Google.

Writing fresh content for SEO plays a large role in keeping visitors on a web site. Let’s talk unique web page content and SEO content strategy. Finding a good SEO content writer is easier than you think. Just run a Google search or checkout elance.com. What is good SEO Content? It is unique, quality information that your visitors can use and is helpful to them. RSS feeds are an invaluable tool in the SEO content toolbox. If you scrape SEO content and end up scraping a couple spam pages, you may get noticed even more because someone is investigating the other spam pages.

The primary factor that will determine whether your SEO content is “good enough” is the content provided by competing websites. You need unique content that nobody has in order for it to pass duplicate content filters. That’s why it is important to get your content articles indexed before you submit them to the search engines. I think nowadays though search engine algorithms can trace back the content and see who published it first, so at least make sure you publish it to your website or blog before submitting it to article directories.

To strengthen the theme of your web site, you need keyword rich SEO content. SEO content writing tips content writer’s main aim is to create a new written piece which is original, simple, informative and also to the point. Write specific targeted SEO content for the independent pages. Unique SEO content remains king. Showing your visitors you can really write unique, compelling content, your traffic will grow very fast. Earlier it was just content writing but now it is widely known as SEO content writing. However there are some strict rules enforced on SEO content. Once you have visitors, your SEO content should be converting them into customers. With effective SEO content on your website, half of your search engine rank optimization work is done.

Ethical search engine optimization is a must or you will get banned. It’s not if, it’s when. Search engine optimization was and still is fascinating to me. Search Engine Optimization is a crucial part in a websites success. The objective of Search Engine Optimization (SEO) is to achieve high natural search engine placement for relevant keywords or keyword phrases. Hiring an ethical search engine optimization company to rank well in the natural results is essential to long term success.

Your white hat Search engine optimization (SEO) campaign will provide you with a long term increase in targeted traffic and qualified visitors to your Web Site. Visit my site often and add it to your favorites as I update you with the latest news and rumors in the search engine optimization industry everyday. The effects of bad search engine optimization are devastating and very depressing. Each website is unique in its own way and hence your (SEO) plans differ from website to website.

My site has some tips on how to perform search engine optimization (also know as SEO) on your website. I have a free, comprehensive guide to the practice of search engine optimization for those unfamiliar with the subject if you send me an email. There’s a lot of hype out there about search engine optimization (SEO) services. Some are good and some are bad. Read through Google’s terms of service as they have some information on their site about it.

Too often, visual design and SEO are perceived as a mutual sacrifice. Pay-per-click and SEO are targeted to get your website placed as close to the top of search engine results as possible. Pay-per-click cost money, but the clicks from SEO cost you nothing. SEO are considered as the main factors in enhancing the traffic of one’s website. Both, PPC and SEO are important. The truth is, the most rewarding part of SEO are often the slowest to reward. PR and SEO are based mostly on editorial credibility and relevance, not a direct payment for exposure.

SEO are specialized techniques used to optimize your web site, to be Search engine friendly and increase your chances of placing well in searches. There are a large number of companies that adopt a fast and unethical approach to SEO known as Black Hat SEO. The main components of on-page SEO are optimization of the title tag, the headline tag, the body text and the Meta tags. Companies interested in SEO are occasionally not very happy with how their website looks. Programmers with an understanding of SEO are in high demand. As a matter of fact, sites with excellent Search Engine Optimization are making giant leaps in rankings and getting a major boost in free traffic with Google’s new update.

Great web usability and SEO are wasted if folks who visit your web can’t tell that you are worthy of their trust. Those who specialize in SEO are in the unique position of understanding the web in a way that no traditional marketing agency can hope to. White hat and black hat SEO are two opposing views of how to do search engine optimization so if you use one, choose with great care. The second most important aspect for high SEO is the headers. Use H1, H2, H3, H4 headers.

Many of the techniques that can be used for SEO are banned by the various search engines. The benefits of SEO are almost unlimited. Bad techniques of SEO are a strict ‘NO’ – Like same color text as the background and Doorway pages can get your website banned. The five forces of SEO are relevant Keywords, unique Content, clean Code, relevant Links and proper use of Technology. Designing for users and designing for SEO are not mutually exclusive goals. There will be compromise. White hat SEO are techniques that follow precisely the rules and guidelines provided by search engines stand a better chance of receiving traffic and higher rankings than black hat techniques.

For this reason it is important to try to stay updated as far as new SEO are concerned. The off-page elements of website promotion and SEO are just as important. The majority of issues with SEO is very basic and just takes time to be picked up on search engines. Web design and SEO are two very different disciplines, but a certain degree of collaboration is required. It’s easy to see why effective SEO are now very much in demand. Black hat SEO is techniques used to trick or manipulate search engines for higher rankings.

If done properly, the results of your SEO efforts are very impressive. Those who practice what some refer to as “ethical” and “correct” SEO are called White Hat SEO’s. The most important for SEO is to follow the rules and you won’t have anything to worry about.

Really Get Away From It All: The World’s Most Remote Hotels

Sometimes we all need to get away from it all; sometimes the further away the better. When you're usual holiday destination will not suffice (out of boredom or a need to put as much distance between yourself and your everyday life as possible), there are a host of hotels around the world that will meet your needs. Some of them offer extreme luxury amid exotic surroundings, while others offer entirely new experiences in locations you would never have dreamed of visiting. Read about the top five most remote hotels in the world and start planning your next holiday.

Bloomfield Lodge, Cairns, Australia

Bloomfield Lodge is located in Queensland's far north and trips guests to not one but two World Heritage Sites: the Great Barrier Reef and the Daintree Rainforest. The lodge is recognized as one of the most exclusive luxury resorts in Australia. Only 34 guests are permitted at a time, so you can sure that your every need will be promptly met.

According to Forbes's list of remote hotels, to reach the lodge one must first charter a plane, then one has to drive through the Outback for a few hours and finally cruise some way down the Bloomfield River. When you ever arrive, however, you will find that all your troubles were worth it.

For starters, the lodge is nestled on the very edge of the Daintree Rainforest and the Great Barrier Reef is just across the bay. There are guided tours of the forest or you can follow some self-guided trails if you prefer. You can also go on guided bird watching tours, enjoy some relaxing fishing or more adrenalin infused tropical fishing out at sea, and laze in the seclusion of Kangaii Beach. Activities based around the lodge include an outdoor Jacuzzi, freshwater pool, spa and well stocked library with paperbacks and a selection of books and journals devoted to the ecology of the rainforest and region's local history. There is also a two-hour guided river cruise that will take you to the local Aboriginal community at Wujal Wujal, while giving you an opportunity to look out for birds and crocodiles.

Kokopelli's Cave, Farmington, New Mexico

If you want remote but do not want to travel to the ends of the earth, Kokopelli's Cave might suit you. The cave, which is not a natural formation and is privately owned, is rather difficult to reach; even the owners recommend that you only try it if you¡¯re physically fit. But if it's seclusion you're after sleeping 70 feet below the earth is ideal.

The cave is located near the Mesa Verde National Monument in New Mexico and if you climb to the top of the cliff you'll be able to see all four states of the Four Corners area. It is only accessible by dirt roads and they are rough. They can be traversed by ordinary cars (up to a point), but 4x4s are recommended. If you're in a conventional car you will have to park it at the upper parking lot and walk the rest of the way, 4x4s will get you quite a bit further. If you're footing it, you'll have to follow a marked trail that leads steadily downward. The way out is even more difficult because it's all uphill.

You'd be well advised to note that no meals are served at the cave, although you can arrange for special occasions to be catered. There is a fridge and some cabinets that provide breakfast things and some fruit, but you'll have to bring everything else. There are all the creature comforts you could want, including a Jacuzzi and waterfall shower, but there are only two local TV channels, so be prepared to entertain yourself.

The Andean Cottage, Peru

Staying at the Andean Cottage has been likened to a spiritual experience. Aside from a butler, who is on call 24 hours and who appears at night to light the two wood-burning chimneys, guests are truly alone. The Andean Cottage is the only one in the area and guests have the lakeside beach all to themselves. You'd better be prepared to embrace rustic living, as there are no cars and no electricity (which means no TV).

What you get is a spacious two-bedroom home with a lake all to yourself. The master bedroom boasts a super king bed size and a large bath which provides open views of the lake.

You get there via speedboat; the trip takes 4.5 hours and the boat leaves daily from the private pier at Casa Andina, Puno. On the way you stop at the Uros Floating Islands as well as the traditional Alsuno community of weavers on Taquile Island, before arriving at Suasi. Alternately, guests with their own vehicles (4x4s strongly recommended) can drive to the dock in Cambria and go the rest of the way in the lodge's Zodiac dinghy.

In terms of things to see and do, you can go on a number of nature walks, canoe on Lake Titicaca, visit the cultural hut, which serves as a museum and library, trek up Itapilluni Hill to admire the sunset and enjoy stargazing such as you will never experience in the city.

Three Camel Lodge, Mongolia

For an authentic Mongolian experience you can do no better than Three Camel Lodge, which offers a taste of a rugged nomadic lifestyle but with luxury Gers (traditional nomadic tents) and five-star dining to fall back on. The Deluxe Gers come with private bathrooms, king size beds and felt slippers and Mongolian bathrobes, as well as locally produced toilets. The more traditional Gers are furnished with wood-burning stoves, felt carpets, hand-painted wooden beds and ceilings that provide an unobstructed view of the stars.

The lodge is located in the heart of the Gobi desert and was built according to environmentally and culturally sustainable methods; electricity is provided by solar and wind power. The lodge offers guests a number of opportunities to explore the vast Gobi desert, including Bactrian camel tours, four-wheel drive excursions, hikes (which provide an intimate glimpse into the ecology of the region including its plant, animal and bird life) and overnight field explorations. It's also possible to remember dinosaur fossils, as a paleontologist from the Mongolian Academy of Sciences takes guests out to dig sites and supervises the expedition.

Getting there is an experience in itself. First you will need to take a two-hour flight from Beijing to Ulaanbaatar (alternatively there is a three-hour flight from Seoul), then you will need to board a prop-plane for a further one-hour flight to Dalanzadgad, followed by an hour-and-a-half drive on a rough dirt road. The chance to meet local nomadic tribes, dine on local produce at the Bulagtai Restaurant and bask in the stars more than makes up for the inconvenience.

Hotel Arctic, Greenland

For possibly the most extreme experience of your life, you can not beat the Hotel Arctic, which is the northernmost 4-star hotel in the world. The hotel is located on the edge of the Ilulissat Ice Fjord, which is a World Heritage Site. It's not all that difficult to reach; almost all major European cities have flights to the airport at Kangerlussuaq, which is in turn a short 45 minute hop to Ilulissat, but it is actually at the end of the world.

The Ice Fjord is the region's primary attraction. It covers 3000 square kilometers and contains one of the largest and most active glaciers in the world. The glacier moves approximately 20m per day, and is described as a park full of sculptures that are constantly changing.

There is also the opportunity to stay in an igloo on the edge of the fjord. The igloos are not made of ice, mores the pity, but that means you are assured of all the modern conveniences.

Photography Backdrops And How To Select The Best One For You

You've studied all the different camera settings and by now you've learned all about the difference between shutter speed and f-stop. Thanks to your studies of lighting patterns, the difference between butterfly and split lighting is an obvious no brainer … Now, it's time to consider the backdrop.

In my experience, having over 6000 professional sessions under my belt, MOST people prefer to have a natural setting rather than a formal backdrop.

For example …

If you're shooting Indoors – possibilities may include placing your subjects on the floor around the fireplace, (always have a fire burning or it appears as nothing but a black hole in the final print), or they could be posed on and around their furniture in the living room, etc.

Outside portraits could be in their back yard, at the beach, a local park, etc. Anyplace that has meaning for THEM!

Most people just want a beautiful portrait that singles them out as individuals – rather than just another group posed in front of the same old pull down screen that everyone else uses.

Whenever possible, ALWAYS try for a location that has meaning for THEM …

However, if you must use a formal backup, here are a few suggestions …

First – buy a commercially available background stand to hold your backdrops. They do not cost much and for ease of use, stability, transportability etc. it's better than making your own.

For this discussion, I'm assuming you DO NOT own a professional portrait studio and are doing your sessions in your home (or your customer's home).

There are several types of backdrop materials:

Paper- Large rolls of paper come in most any color you can imagine. They can be purchased at many local camera stores and are relatively inexpensive.

Pros – They are readily available – are fairly inexpensive – come in most any color you can imagine. They can be used in a "sweep" so the model (s) can sit or stand on the paper and have it seamlessly up up behind them. Paper rolls come in two basic widths (around 4 feet and around 9 feet as I recall, I do not often use them).

Cons – The smaller size is not wide enough for much more than a head shot while the wider size is very heavy – difficult to transport – and most homes do not have enough "empty" space to sweep it without moving around the furniture. (People really do not like you redecorating for them!) The paper gets dirty, gets creased, tears and has to be constantly replaced. If there are animals in the session, the papery feel and crinkly sounds freak them out.

Painted Canvas – These can provide some truly stunning portraits. Many back suppliers create them and they can be ordered over the internet if you do not happen to be near a supplier.

Pros – Depending on the creator, they can be stunningly beautiful. There are thousands of colors and patterns available and if you have something unique in mind, you can have one created just for you, to match your exact specifications. They are very durable and will last years. They come in many sizes and can be used in a seamless sweep.

Cons – They are EXPENSIVE! EXPENSIVE! EXPENSIVE! Again, like paper, the wider ones are heavy, difficult work with and to transport. Like paper, size vs. living room furniture is a challenge.

Seamless paper and canvas backgrounds tend to be the province of professional studios – where they can be mounted on the walls and just folded down when needed.

They are really difficult to work with in the field.

I recommend that you go to the fabric store and get strips of material. As wide as is available and about 12 feet long. Getting some sort of material that either does not easily wrinkle, or where wrinkles will not matter is best.

Pros – Choose the type and colors you like, you can get any color, style and texture that suits your fancy. It can be hung bunched up (like theater curtains) behind the subject, or stretched flat if only one piece is needed. One piece can also be used as a seamless sweep.

You can use one piece or thirty – no matter how wide your back needs are, you can easily accommodate them.

It's easy to store and transport (just fold up the strips and put them in a box in the back seat of your car!) Material is very inexpensive compared to a painted canvas (which can run into the thousands of dollars) It's reusable so it works out to be cheaper than paper in the long run.

Use another piece of two for the flooring and since it's flexible, it can be flowed around furniture. Animals have no problem walking on it. (It's washable too!).

Cons – If you want multiple strips (and you do!), You may have difficulty finding enough of the same material. If you live near the garment district in a large city, they may have it. Otherwise you may have to have your local fabric store special order it for you.

These are the major background considerations and you should have no trouble finding the perfect backdrops for YOUR creative vision!

The Art Of Flattery – Using Flattery To Become More Attractive

Many people completely hate the word "flattery" and to even say there is an art to this makes them shudder with total disgust.

In a culture where everything is either right or wrong with very little room for the "grays" in between, I can understand why the word "flattery" rubs people the wrong way. I can also understand why many are sickened to the stomach because flattery is often associated with compromising one's values ​​and integrity.

But is flattery always a bad thing? And does flattery always have to be insincere? Does flattery make you more attractive and should you use the art of flattery on the men / women you find attractive?

Personally I find that mild flattery does often move things along more pleasantly than outright candidness. While excessive insincere praises intended to put the other person into the position of owed something to the flatterer is cheap and cheesy (and often reveals emotionally "needy" personality out for approval), a little flattery does help to quickly warm up first meetings or bridge relationship gaps.

For example starting off your conversation with a statement like "You look gorgeous" is certainly better than starting with "You forgot to put on your make-up today". By offering positive reinforcement, you are not only making the person feel good about herself but you are taking the small extra effort to actually show the person that you care about how she feels. She may come back with "I do not have my make-up on" to which you can respond with "You still look good". But when you say "I could not even tell you did not have make-up on" or "You look like you have make-up on", you've crossed over to the excess insincere praise.

In terms of bridging relationship gaps, a little flattery goes a long, long way. Say you are the "hottest" woman in your workplace or even at a party, taking the time to shake hands with the office boy or cleaner, or saying "hi" to the "geeky-looking" guy standing all by himself not only makes their day (they will be talking about it for days) but moves them away from feeling like a "nobody" in the eyes of society to "somebody" to those present (and to himself). Just by a simple gesture you show the person that you care about how they feel. Did I mention you'll be ever so "hotter!"

Having said that, I do not advocate using flattery to manipulate another's self-doubt or use their feelings of inferiority against them. Using flattery for personal gain has its own "come back to bite your ass" consequences. You can not get round using flattery to always get what you want without starting to feel empty, phony, lonely and depressed. You can never genuinely and deeply connect with others if you are manipulating their feelings.

Also keep in mind that flattery works for about 95 percent of people. Recognizing situations where flattery is appropriate is the secret of the art of flattery!